Your product isn't the problem.
Your first three seconds are.
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The old way
You find a creator, ship them the product and wait weeks for one video. It runs and it flops. Was it the product, the creator or the opening line? One video can't tell you.
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What changes it
On a feed, people decide in a few seconds whether to keep watching. The same product can die with one opener and sell with another. The only way to find out is to put several in front of real people.
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The new way
Keep the product, the claims and the offer, and change only the opening. Ten times. Let the ad platform show you which one people stop for, then put your budget behind it.